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For the last handful of years, my company Bootstrap Websites has been building websites for home service businesses. We’ve worked with electricians, roofers, window cleaners, mobile car detailers, and everything in between.

During that time, I've learned one thing...

Home service businesses are absolute cash machines.

Every time I talk with someone that owns a home service business, I'm always blown away by how much money they're pulling in.

And between you and me, very few of these business owners actually know how to run a business.

Most of them are simply trade workers that treat their business like a one-person job.

No marketing strategies. No systems or processes. No online scheduling or online payments. No appointment reminders. Nobody answering the phones.

It's actually insane how successful they are despite not having these things.

I've always been drawn to online businesses. Things like marketing & web design agencies, affiliate marketing, and e-commerce.

But the more I look into home service businesses, the more I think they are the best business to start.

Here are four reasons why I've come to this conclusion:

1. I've been calling home service businesses and I've discovered that most of them either don't answer their phone or they have extremely long wait times (sometimes multiple months). This means there's an opportunity to charge premium prices by simply picking up the phone and providing timely service.
2. A large percentage of home service businesses are owned by older people that will be retiring soon.
   
3. Many home service businesses do great despite not having a website, a Google business listing, or any type of marketing strategy.
4. The baby boomer population has money to spend and as they continue to age, they will be increasingly reliant on home service businesses. Additionally, people are having kids later in life which means new parents are more established in their careers and thus more willing to spend on home services.
   

In short, demand is growing and there's an easy opportunity to take market share from current home service businesses by providing a superior customer experience.

I saw this quote from Nick Huber of the Sweaty Startup last year and I still think about it regularly

He's so right.

You’re 100 times more likely to build a successful company if you’re competing against the local electrician that still uses a fax machine and knows nothing about business than if you try to compete against the boy genius that taught himself to code at the age of 5, graduated from MIT at age 17, and has secured millions in funding to build the next big tech company.

Home service businesses might be boring. You’re not going to change the world or have a billion-dollar exit with a home service business. You’re not going to become Instagram famous or appear on the cover of Time magazine.

But if you want a surefire way to build a successful business and an incredible income, a home service business is your best bet.

I'm in the process of studying the home service market and it is becoming increasingly likely that I will start a home service business of my own.

In next week's newsletter, I'm going to tell you how some of the best entrepreneurs I've seen are disrupting the home service industry and building highly profitable home service businesses while working as little as 5-10 hours per week.